When you are looking for a way to promote your business, you can do things like hats or pens with your business’s name and logo on them. But those often aren’t the best way. Pens get put in drawers and forgotten about, and few people are likely to notice names on a hat — and that’s if the people you give them to wear them out of the house. A higher-impact and more low-cost way to do promotion can be with promo air fresheners.

Promotional air fresheners are ubiquitous in cars and trucks, usually hanging from the rearview mirror or hanging in front of the heating vents. The No. 1 thing about promo air fresheners that makes them such a good promotional tool is that they are very noticeable. They usually are a color that stands out from the car’s interior, making them easy to spot. So it’s something that a lot of people see. And people don’t just hang promo air fresheners in their cars. Other businesses might use them or people might pin them to their refrigerator in their homes.

Another thing that makes promo air fresheners such good investments is that, in addition to advertising your business, they provide something that people want: a good smell in their cars, homes and businesses. Though many promo items, such as pens and cups, provide a purpose in addition to promotions, it’s not the same thing. Promo air fresheners provide people with an active benefit that makes them very sought-after.

One final benefit of promo air fresheners is that they are very inexpensive. They cost just pennies to make, and there isn’t much more cost involved in printing your business name and logo on them. For an investment of just a few hundred dollars, you can produce thousands of promotional items. In addition, you can even sell the air fresheners to recoup your costs, which can provide free marketing and advertising for your business.